A living customer and market understanding

Omnibound Intelligent Research turns unified customer and market context into living research that stays current as customer conversations and market behavior change.

See how Omnibound works

Continuous customer understanding

ICPs and personas that evolve in real time

Omnibound automatically enriches ICPs and personas as new conversations, behaviors, and signals emerge across your business.

Customer and prospect research includes:

Goals and desired outcomes

What customers are trying to achieve and the business results they expect from a solution.

Pains & Decision Barriers

Challenges, objections, and evaluation criteria that influence purchase decisions.

Real Customer Language

The words, phrases, and terminology customers naturally use to describe their needs and problems.

Voice of Customer Evidence

Representative quotes and interaction snippets that ground insights in real customer conversations.

Cross-Team Strategic signals

Insights emerging from sales, support, and product interactions that reveal shifting priorities and needs.

As new calls, tickets, reviews, and CRM activity come in, personas update automatically.

Result
Personas that reflect how customers think today, not how they thought months ago.

Market and competitive research

Historical and always current intelligence

Omnibound tracks your market and competitive landscape continuously to build a living research archive that stays current over time.

Market research includes:

Competitive Messaging & Positioning Shifts

Tracks how competitors evolve their messaging, positioning, and category narratives over time.

Product, Pricing & Category Moves

Monitors feature launches, pricing changes, and broader category developments shaping buyer decisions.

Analyst & Industry Narrative Signals

Captures analyst mentions and industry conversations influencing market perception.

Emerging Topics & Search Themes

Identifies rising topics, keywords, and themes gaining attention across the market.

All insights are stored historically and refreshed as new signals arrive, so teams can see how narratives evolve, not just what changed recently.

Result
Clear visibility into where your market has been, where it is now, and where it is heading.

Customer voice, delivered to marketing

Insight without chasing internal teams

Omnibound listens across sales, support, and customer success so marketing teams do not have to.
Customer voice research is summarized into:

Language & Theme Shifts in Buyer Conversations

Highlights how customer and prospect language and priorities evolve over time.

Emerging Objections and Buying Triggers

Surfaces new concerns and motivations influencing purchase decisions.

Feedback Across Product & Customer Experience

Summarizes customer input related to product features, pricing, onboarding, and usage experience.

Verbatim Customer Voice Insights

Delivers real quotes and conversation excerpts tied to actual customer interactions.

Marketing teams receive regular research reports highlighting what customers and prospects are saying that matters for growth.

Result
Customer truth reaches marketing consistently, without hours of call reviews or follow-ups.

Why do you need Intelligent Research for your team?

Always current customer understanding

ICPs, personas, and customer voice evolve as new conversations and behaviors emerge, so your understanding never falls behind your market.

Market and competitive clarity over time

Track positioning, narratives, and competitive moves historically to see real patterns, not one-off changes.

Faster strategy with less manual research

Teams get structured, ready to use research without interviews, call reviews, or chasing internal teams.